Sunjay Nath travels globally sharing insights on leadership and performance. He is best known for his trademark, “The 10-80-10 Principle” which is a framework that helps individuals and teams improve performance. This methodology combines best practices with small wins to help people empower themselves.

The framework is the synthesis of years of studying many different business models and philosophies and then distilling them into a very simple and easy to apply the framework. Some of the concepts it compasses include The Pareto Principle (The 80/20 Rule), The Gallop Research that was used in the writing of “Now Discover Your Strengths”, Sir Isaac Newton’s Laws of Motion and Jack Welch’s concept, Differentiation.

Most successful organizations use these concepts in one form or another. The 10-80-10 Principle can be used to explain why Apple is such a resounding success and how the financial meltdown occurred in 2008. It can also explain why we care more about gas prices than mortgage interest rates even though the latter has a significantly larger impact on our lives. The successful understanding and application of this principle will have a tremendous impact on the performance of any individual, team or organization.

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